The second network launched by Ripe Digital Entertainment, Octane TV in August 2006, provided motor sports entertainment. Like Ripe Digital Entertainment’s other networks, Octane TV utilized short-form programming (5 to 15 minutes) with embedded advertising. Octane TV's programming ended in June 2009.[1][2]
Contents |
Octane TV was available to viewers at their broadband internet site. It was also available on cable VOD through Comcast, Time Warner and various other MSO. Octane TV could be found over wireless devices like iPods and video-capable cell phones too. Octane TV focused on motor sports with a vein of sexual suggestion seen most readily in programs like Hot Import Nights, Sexy Road Test, and Girls of MotoX. Other programs focused more exclusively on the performance and style aspects of motor sports. Shows like Da Shop focused on customization, for example, and the program Drift Scene examines the young and exiting world of drifting.
Connective advertising consisted of advertisements “baked into” the programs delivering multiple impressions on consumers without breaking the viewing experience in the way traditional commercial breaks do. Advertisers were then charged on a per-view basis.